Mathew Kerbis

Mathew Kerbis is The Subscription Attorney. He’s on a mission to affordably serve clients at scale via the subscription model and inspire attorneys to abandon the billable hour. He founded the law firm Subscription Attorney LLC after working for private practice law firms for nine years. His firm leverages automations and artificial intelligence to offer more accessible and reasonable prices like legal advice starting at $20/month and $50/page. Kerbis realized the subscription model could revolutionize the legal profession, so he launched the podcast Law Subscribed to help attorneys make the same choice. He also speaks and writes about how generative artificial intelligence is changing the way law is practiced. Kerbis has presented at ABA TECHSHOW, Stanford’s CodeX online community, several other online publications, and as a guest lecturer for law schools. In 2025, Kerbis took his mission to help lawyers use the subscription model to the next level by co-founding Practi – the business model solution for the AI-powered lawyer. Kerbis is a James I. Keane Award winner, recognizing innovative virtual law firms that serve the broad middle class, because he “has been a leader in using technology and subscription based pricing models to improve access to justice.” The American Bar Association recognized him as a Top 40 On the Rise leading lawyer in the Innovation category for “his commitment to making legal services more accessible while maintaining profitability.” Kerbis is a member of the Institute for the Advancement of the American Legal System’s Above the Line Network for legal professionals committed to transforming the delivery of legal services for the underserved middle class. Kerbis often presents on the topic of switching from hourly to subscription billing using technology. His four CLE courses on Lawline have almost 4,000 views averaging 4.9 out of 5 stars, with reviews like, “I like the idea [of] an alternative way for clients to afford lawyer services."