Steve Hoffman

I'm not your typical lawyer. Having been a creative - and having managed creative businesses for over 20 years - I help people build businesses, especially creative businesses. In this era of digital disruption and media convergence, it's particularly helpful to work with someone who's familiar with emerging business and legal challenges associated with that. In addition to my legal background, my business career includes... Content development: I've spent 20+ years creating content, including developing nationally-syndicated radio shows and comedy bits. I'm still creating content – lots of it – today. Brand building: For those same 20+ years, I've built mass-market entertainment brands, the kind that reach large, well-targeted audiences. Talent development: I've worked with and developed extremely successful major market radio talent, the kind that knows how to grab each audience member's attention. In addition to the creative and business challenges that go with that, I've been on the front lines of the ongoing liability avoidance battle that goes with major market talent. Revenue generation: Unlike television and print, radio has something in common with digital media: we don't have an "advertising wall". I've worked with advertising partners and helped create revenue-generation programs because that's how radio creatives do business.