Samuel Friedman

I'm an attorney based in Manhattan, focused on helping small and midsize businesses protect the valuable assets they’ve worked hard to build: their brands, reputations, and customer relationships. Over the past 37 years, I’ve guided clients through trademark, copyright, false advertising, trade libel, unfair competition, intellectual property, breach of contract, fraud, defamation, and First Amendment matters, always with a practical approach to stopping deceptive competitors and safeguarding goodwill. I regularly register and enforce trademarks before the US Patent and Trademark Office, handle opposition and cancellation proceedings before the Trademark Trial and Appeal Board, and litigate cases in Federal and State courts. I also provide strategic guidance on trademark portfolio development, licensing agreements, and brand-driven business growth. My practice is tailored for entrepreneurs and growing companies that face challenges like marketplace confusion from low-quality knockoffs and counterfeits. I value working closely with business owners and in-house teams to create clear and cost-effective strategies that often combine registration, targeted enforcement, and licensing to protect market share and discourage repeat infringers. I earned my degrees from an Ivy League college and a top law school, gained experience working in the federal courts and at prestigious international law firms in New York City. That big-firm training now informs my nimble, business-focused approach, which is designed to work within smaller budgets and deliver quicker decisions. Over the years, I’ve successfully represented clients in industries such as food and beverage manufacturing and distribution, handbags, fashion, hospitality, restaurants, media, and entertainment. If you’re looking to protect your brand, reduce consumer confusion, and grow with confidence, I’m here to assist—efficiently, practically, and always with your business goals at the forefront.