Alexandria Isis Goff

Alexandria Goff, Esq. Owner and CEO Alexandria “Ali” Goff is the founder and CEO of Goff Legal, PC, a fast-growing California boutique law firm dedicated to estate planning and administration. She’s passionate about building a values-driven practice, cultivating a strong team, and creating a client experience that’s both personal and impactful. Ali regularly collaborates with nonprofits and professional organizations across the state, sharing insights on practice growth and leadership. In addition to leading her firm, she’s a certified performance coach who supports fiduciaries and business owners in reaching their next level. Professional Background Ali grew up in Placer County and received a bachelor’s degree from Sacramento State and a Juris Doctor from the University of California, Davis. She frequently presents for the Professional Fiduciary Association of California, the Probate Section of the Placer County Bar, and the National Business Institute. As a certified performance coach, Ali is passionate about helping women and business owners with their professional endeavors and goals. Ali currently serves on the UC Davis School of Law Alumni Association Board of Directors. Memberships: • Provisors, Member • South Placer Estate Planning Council, Member • Rocklin Area Chamber of Commerce, Member • Placer SCPA, Board Member and Chair of the Planned Giving Committee • Sacramento County Bar Association, Member • Placer County Bar Association, Former Board Member • Sierra College Foundation, Chair of the Planned Giving Committee • Friend of the Roseville Public Library, Former Board Member • Lincoln Business Network, Former Member Personal Life Ali lives in Loomis with her husband, two sons, one cat, and one dog. In a household of two boys, two furry friends, and a menagerie of other creatures, she understands the importance of providing for all members of the family, including pets.